Developing a Marketing Plan

by Kim Smith

So you have finished your book and are in the throes of the submission phase. What comes next? A contract? Then what? MARKETING IT! That very thought sends chills down the spine of most authors today because it is a feat to accomplish in this hard-scrabble world of publishing.

Everyone who writes a book these days should have a marketing plan. It is imperative that we plan for success. That old adage is if you fail to plan you will plan to fail is ever so true in this matter.

So! What goes into a marketing plan? Well, it can get deep and involved or can be a simple thing. I am giving you only a sampling of what you can put in yours.

One line blurb (elevator pitch)
A one paragraph blurb (back cover copy)
Write a short description of what kind of book it is.
What is it about?
Who wants to read it?
When is it going to be available?
How much money can you put into marketing it?
A press kit (include photo of you and cover, as well as bio, etc.)
How will you promote it locally? Newspapers, radio, television etc.
Regionally? Nationally? Internationally?
On the Internet? Website, blogs, social networking, You Tube, email, book reviewers


Once you have these items written out, you should have a pretty clear picture of what you need to be doing.

Now, plot your course. What should I be doing six months before release, three months before, two weeks before, day of etc.?

Remember that book reviewers usually need the book way in advance in order to be of use to you in your promotions.

Find out from your publisher about purchasing your copies. Do you get a break on the cost? Just how many books do you need for a book signing anyway? How about a giant poster with your cover on it to use for a backdrop at a signing?

All important questions and items to consider as you plan your marketing strategy. If you have more to contribute to this article, please feel free!