Thursday, July 23, 2009
What is a Press Release?What is a press release?
Press releases are articles that give news people a story about you or your accomplishment that will be placed in a newspaper or other media. Most all authors once their book is slated for release need to learn how to write a press release.
Some ways to make your press release shine are:
Keep it in third person. Write about your book or yourself as though you are your best friend telling someone else about you.
Keep it short. Most news media place press releases in slots that are slimmed down. They usually have no place for anything over two pages. This means you are going to have to stop being so wordy and say what you mean in as few words as possible.
Keep the reader involved. If at all possible include your book signings, release date, etc. so that interested parties will be encouraged to do something. Action on the part of a reader is always a good thing.
Keep it exciting. No one wants to read a news story, especially human interest, if it isn’t moving, exciting, or otherwise newsworthy. No different for your press release.
And lastly, think of who will want to read about you or your book and try to target a place for publication of your press release that will garner the most interest, ie. where will this press release fit into? A newspaper editor is a very busy person, and you don’t want to make any enemies at the local rag.
If you include a bio, a headshot, and a jpg of your book cover, you will have an entire press kit, and you know, this article has reminded me I really need to update mine. Hope this has helped you!