Here on this blog, and elsewhere in publishing, writers are told about the importance of self-promotion in today's competitive industry. Though most writers (being creatures of a solitary nature, for the most part) would be thrilled to just keep churning out stories and send them off into some faceless void that spits out checks and fan mail in return, publishers from the indies to the mega-conglomerates now expect their authors to self-promote in some way. The image of the author as a recluse has vanished into the wilderness with J.D. Salinger.
The good news is that self-promotion works. J.A. Konrath, author of the Jack Daniels mystery series, has extensive information on his successful self-promotion efforts on his blog, A Newbie's Guide to Publishing. The Chicken Soup for the Soul series was launched into stratospheric success thanks to extreme self-promotion efforts. Many a writer has discovered the benefits of even the smallest bit of self-promotion.
We'll do it . . . but that doesn't mean we have to like it. :-)
This YouTube video presents one frustrated, bewildered author's efforts to steer the vast waters of self-promotion. Anyone who's ever tried to get the word out about their books should have no trouble relating. Enjoy!