Friday, September 26, 2008

With Fall Comes Open Calls and NaNoWriMo Brawls

Jodi Lee, Editor in Chief for LBF Books, senior editor for Lachesis Publishing, and successful author, holds forth on balancing the demands of writing and working in publishing—and offers tips for writers looking to break into print, as well as what to do with that NaNo Novel once you’ve typed ‘The End’.

I was a writer before I became a slush reader, and a slush reader before I became a copy editor, and a copy editor before I became a content editor. Obviously, I was all of those things before I became EiC of LBF Books. Things have moved fast in the last three years, and in the flurry of words and red mark-up, I lost Danserak, my fornit*. My muse packed up and moved in with Danserak, and as I have noted on my website, they are raising some nasty looking little Munits. Seriously.


Their vacation is nearing an end. I will demand they come back to work, full-force, November 1st. For the fourth year, I've decided the best way to break out of my little box is to throw myself into National Novel Writing Month. 50,000 words in 30 days equals 1667 per day. This is the first year I’ll be working full time and attempting NaNoWriMo.

See, thing is, I’ve let the editing come between me and the writing. That is a good thing, in some aspects; reading new writers on a daily basis is heartwarming, even though I end up writing rejection letters for at least a good 95 percent of them. I have read some spectacular manuscripts in the last year, and I've read some utter dreck. I’ve turned down books I know will someday be sitting on my bookshelf, published by some other company. I’ve turned down books I know will be nothing more than an eager young writer's pipe dream. And through all of it, in the back of my mind, that little voice tells me my own writing will never measure up to those I've rejected. The walls of the little box become more and more solid with every sarcastic whisper, with every implication, with every tiny, evil giggle.

I know, we're all our harshest critics. Editors have the hardest time compartmentalizing the internal editor; it’s almost as though we’d rather leave him or her running around in our psyche, breaking down our own self-confidence. In fact, my internal editor has recently become so strong he managed to goad me into deleting an entire manuscript. Thankfully it was a short story, and it probably wasn’t any good anyway. Right? Yeah, right. Looks like another layer of wood has gone up around the little box.

For several years, I've told other writers and friends that the best way to break a block – to get out of that little box - is to force yourself through it, full-steam ahead. Join NaNoWriMo or one of the other similar groups. During the summer break, I joined July Novel Writing Month and actually doubled my word count from a previous year, although I was only halfway to finishing the 50k. There is a WriMo for nearly every month, and National Novel Writing Year as well. There’s National Novel Editing Month, which has a step-by-step monthly plan for revisions and rewrites, and which does run all year round, despite the name.

What I want to see from NaNoWriMo this year, is not only will I have a finished story, but after another six months or so, I will see some wonderfully crafted works come to us at LBF. I know you're wondering where I'm going with this, but just bear with me another few sentences.

A lot of NaNo winners have gone on to have their books published. I am confident that at least one finished and polished 'NaNovel' will grace my inbox by next July. I am making it LBF Books' goal to publish at least one 'NaNovel' in the 2010 publishing year.

If you're going to compete in NaNoWriMo this year (or if you have done in past years) and you want to submit your novel to any publishing house, I suggest you follow these simple steps before even considering it:

1. Find a 'first reader'. This person should be able to give you an unbiased opinion of your work. Family members and friends generally shouldn't apply.

2. When the critique is finished, take the advice into consideration before embarking on the revisions. I don't care how clean the manuscript is, it'll need a revision. Just do it.

3. Find a 'second reader'. This one should not only give you an unbiased opinion, but he or she should be able to do proofreading as well. This is what we mean by a polished manuscript; very, very few to no errors of any sort.

4. Do your research. Look up the submission guidelines for each house you want to submit to. Follow them as closely as absolutely possible. If the house says it's closed for submissions, it's closed. Don’t submit, move on to the next one on the list. If in doubt, query.

5. Send it out, one at a time. If you are an impatient sort and your choice markets allow for simultaneous submissions, go for it – just remember to let them know it's a simul-sub, and if it gets accepted, let the other markets know.

Good luck, and I'll see you at the finish line!

*Fornit – a creation of Stephen King in his short story "The Battle of the Flexible Bullet". A small creature that lives inside a typewriter. Mine lives inside an antique Royal.

BIO: Jodi Lee has been writing and working as a professional editor for nine years. Her work has appeared in Apex Digest, The Blessed Bee, newWitch, Nocturnal Ooze, Night to Dawn, and the recently released collection Vampires – In Their Own Words. Her short horror fiction has been featured in multiple anthologies.

Jodi currently serves as Editor in Chief for LBF Books, senior editor for Lachesis Publishing, and Submissions/Copy Editor at Apex Book Publishing. You can find her online at Jodi Lee Bleeds, as well as on MySpace and Facebook.

Thursday, September 25, 2008

Writing Prompts

When I woke up this morning, I realized it was my day to blog, and I hadn’t even considered what I would write about. I didn’t do so well with my own daily word count yesterday, either. I think sometimes we all go through down periods where the well runs a little dry, and we just cannot get the words to flow. If you are going through one of these, don’t feel alone because you aren’t. Sometimes additional input is all we need to get our writing brain on the run.

Honori de Balzac (1799-1850) was a prolific writer of the 19th century who wrote from midnight to dawn almost every day of his life, turning out a million words a year. Victor Hugo (1802-1885) was a prolific French writer who wrote poetry and novels at a huge rate. He wrote The Hunchback of Notre dame and Les Miserables if you didn’t know, and he produced at that same amazing million words a year rate.

Well, if these guys can do it, we can too!

The thing is, writing prompts are all around us. We can turn on the news, pick up a magazine or even check out our Facebook account and find a prompt to send us off on a day of some pretty effective wordage. But we have to want to. We have to take the steps to get there. Don’t be afraid to LOOK for a prompt.

This happened to me yesterday. A friend posted an item where you had to list the first line of twenty plus songs. I was off and writing in a minute with some of those.

If you can’t seem to find any of that kind of prompt to get you going, here are some others. This is just a short list, you can make your own.

Write about what you would say to someone who knocks on your door for directions.
Create a list of words and write about them. For instance, empty box, receipt from the store, dirty sock, and floral arrangement. Use those in a story. In fact, I think I will. It just sounds like my character, Shannon Wallace.

Think of a possible scenario. Like, what if you wrecked your car in a church parking lot, what might transpire? Would you resort to cursing? What would the lady in the fancy hat that sits on the first pew think of you?

Examine emotions. Just make it a paragraph using one emotion, for instance sorrow. Make it powerful by using colors and weather and setting. The setting sun in all its fiery glory has inspired many stories about anger.

No matter what sort of motivator you find to get you going, the plan is to GO. Start writing and don’t stop for a while. This exercise for today’s blog took me about fifteen minutes. Over 500 words in fifteen minutes! 500 words is approximately two pages in a manuscript if it has 250 words per page. Not too shabby, eh?

Wednesday, September 24, 2008

25 for 25 - Free Pre-release Download of THE DEVIL CAN WAIT



THE DEVIL CAN WAIT
by Marta Stephens

It is with the utmost pleasure and great excitement that I post this announcement by my publisher, BeWrite Books (UK) today. I hope several of our readers will take advantage of this great offer and certainly look forward to signing a copy of THE DEVIL CAN WAIT to the lucky pick of the best 25-word review!
* * *
BeWrite Books (UK) is offering an exclusive opportunity for people to get their hands on 25 pre-publication eBook copies of Marta Stephen's' latest novel THE DEVIL CAN WAIT.

The book itself isn't out until November 2008, so this is a chance to read this book before anyone else. All we ask is that you promise us a review of 25 words. Why 25 words? Well 25 copies for 25 words! We'll then choose a winner at random from those we receive and the winner will get a signed copy of the paperback upon publication.

We'll use the reviews in promotion and publicity with your name on prominent display, including posting it on Blippr, the new site for reviews of 160 characters or less.

So for your chance to receive this pre-publication eBook (pdf) before everyone else, send us an email and we'll send the eBook to the first 25 people who email us here. And then you send us your review before November 1st 2008.

Here's the book's info:

The city of Chandler, Massachusetts is plunged into terror when the bodies of three local teenagers wash ashore. While homicide detective Sam Harper hunts down the guilty, a sinister plot emerges overseas. From the Vatican to the jungles of South America, a cursed black pearl ring, the demonic prophecy it represents, and the men who pursue its powers find their unfortunate way onto Harper's turf.

Enthralled by the ring's story and a front-page spread, newspaper reporter Jennifer Blake agrees to pick up the ring at a local pawnshop for her former college professor. When she does, unforeseen events shoot Blake to the top of Harper's prime suspect list. Soon, the seemingly unrelated cases converge and the heat is on for Harper to expose the truth behind a Vatican secret and stop the self-righteous man who does the unthinkable in the name of God.

ISBN: 978-1-905202-86-7 (paperback) 978-1-905202-87-4 (eBook)
Price: $15.99 (US), £8.99 (UK), $16.99 (Ca), €11.99
Page: 316
Release date: 3rd November 2008
* * *
Marta Stephens writes crime mystery/suspense. SILENCED CRY is available online at familiar shops such as all the Amazons, Barnes & Noble, Borders, Books-a-Million, and Powells. Other locations include, but are not limited to those listed on her website (above).
SILENCED CRY (2007), Honorable Mention, 2008 New York Book Festival & Top Ten, 2007 Preditors and Editors Reader Poll (mystery) EXCERPT
THE DEVIL CAN WAIT (November 3, 2008) EXCERPT

Monday, September 22, 2008

THREE WAYS TO FINDING YOUR WRITING NICHE

© Susan Wingate 2008 all rights reserved

Last night I was up at 1:30 a.m. working. That’s the way it goes. You wake up with a drumming idea banging at the side of your skull, one that won’t let up. So, you get up and click on the computer. It’s comforting somehow, that glaring blue-white ray emanating from the throbbing monitor. This usually happens when I’m involved in a story and rarely happens when I’m not. Why write then? Why suffer tormented sleepless nights and logy days? Why burn out your retinas finding that perfect lexicon, that perfect phrase? Because writers must – that’s why. It’s our passion and we can do nothing about it nor would we, if we could.

And what am I writing that wakes me in the wee hours of the morning? Well, of late, my writing examines the odd and often volatile relationships of women. In each of my three novels, (BOBBY’S DINER is my latest release), women have been forefront at the heart of each novel’s conflict. Recently, my interests about women-in-conflict have led me to writing about that conflict. I can say that, in my thirteenth year of writing professionally, women’s fiction is my writing niche.

“Oh sure!” I hear you say. “But, how does one find their writing niche?” That’s an important question, a question I hope to answer in three different ways.

Find Your Niche #1 – Analyze the different writing genres.
You can find many resources for writing genres (and subgenres) by going to different writing websites, online bookstores and, if you’re involved with any, writing associations may list the various genres on their websites. As a member of the Romance Writers of America, I have a full-blown website available to me at my fingertips. The RWA website lists not only the various genres of romance books but also subgenres.

Print and online resources such as the WRITER’S MARKET (Writer’s Digest Books, an imprint of F+W Publications, Inc.), provide a host of publishing opportunities but they also list each genre category for fiction as well as nonfiction. It’s a great tool – one that no writer should be without. Plus! The Writer’s Market online guide is a screaming deal for around $30 a year. That’s cheap, folks. It’s well worth the extra money spent to find publishers who publish in your genre and at your fingertips.

Find Your Niche #2 – Know the genres of the books you like to read.
Nine times out of ten, people who read in one specific genre, write in that genre as well. Examine the books you enjoy and ask yourself why you enjoy them. Parse out the way an author develops her story. Break down the stories she writes into the parts found in every book – the beginning, the middle and the end. Map each moment of conflict – different genres normally settle into different plot structures.

A great tool for understanding key elements of different plots is a book called, 20 MASTER PLOTS: AND HOW TO BUILD THEM by Ronald Tobias. He not only lists the plots but he provides a handy checklist after discussing each plot.

Find Your Niche #3 – Find a reliable group of readers.
As a writer, by now you should be putting your work in front of other eyes. And, I’m not just talking about your husband and your children. No, I’m talking about people you know who read a lot. Are you involved in a book club? If you are, ask one of those folks to read your work. Make sure the person you choose is someone whose opinion you value. Ask them to answer specific questions about your work – like “does my main character feel fully-developed” and, “what genre do you think this book would fall into?” You don’t really need more than three readers.

People you know are a wealth of help when it comes to your writing. Getting feedback from readers is a crucial step for writing your novel. Their responses will allow you to understand how a larger populace might respond to your story. Plus, more often than not, they like being involved at the early stages of the book. And, by all means, add your readers to your acknowledgments. Because, when the day comes and that special publisher says, “We’re sending you our standard book contract.” You’ll be ready to thank your readers properly.

Your writing niche is part and parcel to the publisher with whom you will market your book. I’m not going to submit my work fully aware that I write women’s fiction to a book publisher who publishes paranormal horror stories. That may sound obvious but you would be amazed how many writers blindly submit to publishers who just dump their submissions into recycle because they don’t publish the writer’s genre. It’s as ridiculous as submitting fiction to a nonfiction publisher. You’ll be wasting your time submitting and wasting the publisher’s time reading.

Understanding your writing genre can get your book published faster than not. Take the time to do your research. For goodness sake, you’ve spent how long writing your book? The least you can do is spend some quality time researching publishers who publish to the market in which your book was written. Be smart. Know your writing genre.
* * *

Susan Wingate, novelist, poet and playwright, received a BS in Accounting from AZ State University. Wingate brings a rare and diverse background to her creative writing. Presently, she lives in Washington State and writes full time. Wingate has written three novels. Her second book, BOBBY’S DINER, just received a book contract with eBooksonthe.net and will be released in the fall of 2008. Her short story, THE LION OF JUDAH, received 1st place honor (a monetary award and publication) in the August 2008 Fantasy Gazetteer Short Story Contest. One of her most recent accomplishments comes on the heels of completing her third novel, THE LAST MAHARAJAN, with an excerpt selected for publication in literary journal the Superstition Review, an ASU press publication. She is a contributing writer for several magazines. Since the 2007 publication of her mystery novel, Of the Law, Wingate has kept busy teaching at writing workshops and at her studio. Her short stories and poems consistently receive awards and articles can be found in many magazines, journals and reviews. Wingate publishes an online newsletter called, Sincerely, Susan which has a readership of close to one thousand subscribers. She is also a co-founder of the San Juan Island Creative Women's Group. Currently, she organizes a series of reading events for her local library. These events spotlight the community’s writers and provide a wonderful venue in which to hear their work. For hobbies, Wingate likes to read and paint.


For more information -
Website Address: www.susanwingate.com
Primary Blog Address: www.susanwingate.blogspot.com
Ebook can be ordered at: www.ebooksonthe.net/catalog/eBooks_Catalog_NewBooks2.html
For more information about Susan Wingate’s virtual book tour and her full schedule at http://virtualblogtour.blogspot.com/2008/08/bobbys-diner-by-susan-wingate.html

Sunday, September 21, 2008

Writing Outside Your Comfort Zone


Good morning friends and writers!

I've been trying to heal this annoying back. I'm grateful it's getting better, but it's taking longer than I would like. Harumph! There's so much to be done! My yard is a wreck after the remnants of Ike passed through last Monday (branches down all over), there are more tomatoes to pick and freeze, and plums, peaches, and pears that ought to be processed. Never mind the painting that never got finished on the front porch! But there's always next year, and I have to be grateful that this isn't permanent, that I will heal, and that I'm blessed beyond words.

There. I straightened myself out again.

Some good did come out of this misadventure, however. Because I was forced to lay on my back for about a week, I finished the edits on FIRESONG: AN UNHOLY GRAVE, and sent it to my publisher. (this is the fifth LeGarde mystery in the series). And I was able to start working on my new book again (lucky number thirteen), THE AVIARY. What fun that is! After slogging through edits for way too many months, I'm finally feeling FREE. Free to write. Free to plot. Free to invent new characters. It feels SO good.

I'm trying to write from a woman's POV. So far, my critique partners think I've managed to nail it. But we'll just have to wait and see. Maybe next week I'll post an excerpt and get your opinions? What do you think?

It's challenging to write out of your comfort zone.

Have you done that? Are you a poet who's attempted flash fiction? A novelist who's tried haiku recently? How did it feel? Was it fun? Or just awful?

I'd love to hear about your experiences here, if you've time.

I have a video shoot at the Wood Library in Canandaigua this morning, just before my booksigning at Heron Hill Winery - so I must make this short today.

Warmest wishes to all, and remember - if you love to write - write like the wind!

Aaron


***

Aaron Paul Lazar writes to soothe his soul. The author of LeGarde Mysteries and Moore Mysteries savors the countryside in the Genesee Valley in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his websites at http://www.legardemysteries.com/ and http://www.mooremysteries.com/ and watch for the fourth book in the LeGarde series, MAZURKA, coming in fall 2008 from Twilight Times Books.

Friday, September 19, 2008

The Best Advice for Authors

copyright 2008, Lillian Brummet

The best advice any author could receive is: Do your research. Whatever stage you are at, whatever you are facing – research it. Find out the details from other authors and research the person or business you hope to work with. Find out what their guidelines and policies are, make a note of the person you will be dealing with. Provide them with exact and complete information.

Always research your market and query them in a professional manner before sending a finished product. Doing it right is essential - there is but little chance to make an impression with a reviewer, editor, reader or publication. However, even with the best of preparation you will be caught off guard or unprepared. Don't sweat it too much if you make a mistake. Think of it as a lesson.

Whatever we do in marketing the books, we always follow one big rule - Common Courtesy. Never make anyone work for anything. Make every option clear and easily accessible. Always follow up with your contacts with brief outlines of previous discussions so they don’t have to go looking for information. I believe that it really all boils down to deciding what would make you support that book if you were in that person’s shoes.

Keep records of your endeavors using color-codes so that at a glance you can see who needs to have a follow-up letter, whether you’ve had successes or failures with that source and if you need to provide anything to them in the future. Having short, yet detailed notes about each market (publication, radio program, journalist, reviewer, etc) will help immensely; some very important notes to keep track of are the theme or focus of the market, the audience/readers of that market and contact information.

Always, always use the signature options available on email programs, employ the reply button on emails, make sure that you have read and replied to every single sentence in their letter and offer more than what they ask for. Respond to requests for information or materials immediately. You’d be surprised how many authors query us for book reviews or guest applications for our radio shows that have incomplete, broken or improper sentences! Always make sure to use spelling and grammar in correspondence because you only have one chance to make a first impression.

Always remember in all that you do - the secret to marketing successfully is building name recognition, strong networking contacts and building lasting, symbiotic relationships.

~ ~ ~ ~


Authors - Dave & Lillian Brummet:


Purple Snowflake Marketing - How to Make Your Book Stand Out In A Crowd (e-book) ISBN#: 193335304X






Trash Talk - Learn how you can impact the planet ISBN: 978-1413725186











Towards Understanding - a collection of 120 poems on society, the environment & overcoming trauma. ISBN: 978-1413793376










Conscious Discussions talk radio show: http://www.blogtalkradio.com/consciousdiscussions

Thursday, September 18, 2008

Thripz, interview with Bob Farley


Bob is an editor, writer, photographer, and lover of fine coffees. His extranormal thriller THRIPZ is a great thrill ride and I enjoyed it immensely. Here is the interview he was so gracious to give me.


1. Tell us about yourself, your life, how you became a writer.

Born in Ohio, rebelled in the 60s, grew up in the 70s, started working in the 80s in the newspaper business as a reporter and photographer. Wrote a book in the 21st century when I started staying home taking care of my only son.

2. Why did you pick this particular subject to write about? What is it about Hawaii that intrigued you?

I lived in Hawaii for over three years. An island in the middle of the Pacific, it came complete with its own religion and myth history. Land of rainbows. Very different from anywhere I'd ever been before or since.

3. Is writing your full time occupation? If not, what is?

Currently I'm a part-time editor for FinancialWire.net. Look for other work now and then, since my son is six and in school.

4. What do you think about when you can’t sleep at night?

Monsters. Spiders. Earwigs. Frying pans.

5. Who is your favorite author?

Dean Koontz.

6. Where is your favorite place to write?

At my desk, staring out the glass double doors, especially when it's raining.

7. Do you outline your books?

Yes, as completely as I can for the major ideas, beginning, middle, end. Changes happen along the way, though.

8. Who has influenced your writing the most?

The core members of my critique group.

9. Where can we buy your book?

Amazon.com. Go to http://www.thripz.com for links and ways to get an autographed copy if you really must have one.

10. What about advice for aspiring authors?

Learn the basics of English (or whatever language) grammar and punctuation.

You can message Bob here about his book or his process. I told him to come around and visit :)

Tuesday, September 16, 2008

Mountains of Books

Yesterday, I tackled one of the big projects on my to-do list for Gutting My House In Preparation For Being Stuck Inside For Six Months. See, here in upstate New York, we have two seasons: winter and construction. The road cones and detours are slowly disappearing, so it's almost time for the other season.

The project? Coralling our collection of books.

Now, it's been quite a while since I've done a thorough inventory of the volumes we've acquired over the years. I decided that, since I knew my son had outgrown some of his books, and both my husband and I had a few we no longer needed because we'd probably never read them again, it was past time to let some of our books go. I gathered a few boxes and started sorting, intending to have a nice little donation for our local Salvation Army. (We wouldn't sell them on eBay or through Amazon used books because our books, while still quite readable, have obviously been well-read. We are not collectors . . . we are readers. Our books don't stand on decorative shelves just so we can proclaim to visitors how worldly we are through ownership of books. :-)

I ended up with seven boxes stuffed with books.

Now, you might think: with seven boxes of books to give away, how many could you possibly have left? The answer may shock you. We have a very large shelving unit, currently re-housed in our living room, which contains a few hundred books of varying shapes and sizes - from a tiny board book with a cute story about penguins, to dozens of paperbacks, to an enormous volume belonging to my son entitled The Universe. This does not include:

* The books still hiding under my son's bed and/or in his closet.
* Those strewn about our bedroom - on the dresser, slipped between the bed and the wall, on and in my husband's desk.
* The stack in the bathroom, all in various stages of reading progress.
* The overstuffed three-shelf unit in my office containing my reference books, some non-fiction titles on a variety of bizarre subjects, and novels written by my friends and/or signed by writers I've met at the National Publicity Summit.
* The full encyclopedia set and the gazillion National Geographic magazines still boxed and sitting alongside the living room shelves, because there was no more room for them.

Though my aching shoulders protest accomplishing this project in a single day, I'm satisfied to have done it. Now our books are organized and accessible, ready to devour. Of course, it's only a matter of time before the collection burgeons again, and the books are set free to find their way throughout the house. I predict we're going to need more shelves before the next construction season.

How about you? Tell us about your book collection!

Monday, September 15, 2008

How libraries order books


by Liz Rozanski

Some of the sweetest words I heard as a YA library associate were the ones the director spoke about encumbering more money. In library speak, that means order books. My experience is based on my town’s library with a collection of over 90,000 titles. The reference staff ordered books and other materials for their assigned areas. In addition to ordering new materials, staff monitored the collection’s condition. Larger libraries will often have an acquisitions department to order for the entire system and the librarians in the actual library might not have any input as to what titles are purchased.

Books land on library shelves in different ways. Some books arrive automatically to the library via a plan called a standing order. Librarians are given access to preset lists of authors through their ‘jobber.’ These lists are compiled by companies such as Baker and Taylor, Ingram or McNaughton. Typically the lists include well known authors. The librarian selects to automatically receive a set number of copies of an author’s latest release. Our library has standing orders for such writers as Janet Evanovich, John Grisham and Nora Roberts. Any time those authors released a book, the library automatically received between 5-7 copies of the title. Other standing order plans target books once they hit the NY Times best seller’s list. A few plans target authors who have received a substantial amount of marketing support from a publisher. Those lists are full of books expected to become best sellers. One list brags of a 97% accuracy rate for predicting a book’s success.

A library’s collection, however, is more than just best sellers. Midlist authors do get on the shelves and that is where catalogs and websites come in. Often publishers will take out advertisements in the catalogs the book distributors send to libraries as well as the professional journals librarians receive. In addition to advertisements, these catalogs contain book reviews. As the YA person, I read catalogs generated by our jobbers and scanned online booksellers and review sites for new books. I chose not to use a standing order plan. I liked to have funds available to purchase a broader variety of titles than what the YA standing order plans offered.

Our library also considered customer requests in ordering titles. If a customer requested a title to be added, the librarian would attempt to purchase that book. If the book wasn’t available through the regular channels, however, the book couldn’t be added. Every so often an author would donate their book to the library. As long as the book wasn’t self published, the library would add it to the collection.

When books arrived at the library, the titles were checked against the invoice. Back order is a dirty word to librarians. Nothing worse than expecting a book and being told it isn’t available now. Each book’s MARC record must be uploaded into the library’s catalog system. MARC records contain all the information that builds the book’s page in the computer catalog customers use when they search for books. The books are often stamped by hand with the date they entered the collection. Books come already processed with bar codes, collection codes and even genre stickers, but those services cost the library additional money for each book purchased.

Once the book makes it to the shelf, the condition of the book is checked as it circulates. Bestsellers and new releases often have a special place in the library and are kept in that location for a set period of time before being moved into the regular collection.

When the collection is weeded, books may be discarded as they become worn. Also, some libraries will discard the extra copies of a ‘hot’ title once it is over a certain age. The library’s circulation system is checked to determine the number of times a title circulated and the library can use this information to decide whether or not to order a replacement copy or perhaps other books by the author.




Liz Rozanski served as the Young Adult library associate from 2005-2007. Upon her retirement she joined the Friends of the Library and was asked to manage, as a volunteer, their new used book store. The store celebrates its first anniversary in October and has raised over $32,000 for the library. When she isn’t at the library, she is in the stands cheering on her kids’ soccer teams. Or, she just may be at the kitchen table working on her own books and ignoring piles of laundry and dirty dishes.

Sunday, September 14, 2008

Writing: Angst and Joy, Shared Experiences



copyright 2008, Aaron Paul Lazar


The stages through which writers suffer in their careers are unique compared to most professions. Yet, strangely enough, the experiences can be startlingly similar from one writer to the next.

I’m reminded of this as yet another talented new writer has “found” me through the Internet and turned to me for advice. We’ve been exchanging regular email, and have covered questions from copyright to agents to query letters and beyond. I believe in helping writers whenever possible, and always try to make time for them when I can.

Why?

Because that’s what S.W. Vaughn, R.C. Burdick, Mary Emmons, and other generous folks did for me when I was just starting out.

I remember it so clearly. The angst-riddled beginning: when I’d just turned out my first novel and imagined it on the best seller’s list. I secretly hoped it would be snapped up in a few weeks, but feared at the same time how deluded I probably was, and feared I would be outed by the critics as a poor untalented slob who would never get into that elite club of “real writers.” Even though my family and friends said they loved my books... they had to say that? Right?

Time passes. More books are written. Agents get interested. Skills improve. And among the piles of rejections and torn hair and crumpled rewritten query letters, books eventually get sold. Maybe not to the big boys in the top five companies with all the promotional money, maybe not through agents who finagle six figure deals, but stuff happens and one’s readership expands.

People write to you from out of the blue. Regular people. Lovely people. People you befriend and learn from and cherish. People who say they’ve changed the way they read to their children because of your book, or who tell you they read to their dying mother and that your book comforted her. Those moments are supremely satisfying. And humbling. And so precious.

The first review comes in from a high profile literary critic. This one comes out of the woodwork, without solicitation. And he praises your work like you’ve never dared imagine. He GETS you. He really GETS you. And for the first time in your career, you feel totally validated. I’ll never forget that first time. His name was Thomas Fortenberry, and I remember the email, word for word. I opened it early on a dark Sunday morning–before dawn–and I lay in bed with the laptop humming with tears of joy on my cheeks.

It floats you to the moon, and validates you, and keeps you going. Until, of course, someone dares criticize your work. Of course, eventually it will happen, whether it’s a minor critique or a full blown trashing. You can’t make adoring fans out of everyone!

But thankfully, the really bad review ends up being written by someone with a humongous grudge on your first publisher. Someone who makes it his first order of business to drag down authors from that company. So, the sting lessens. A little.

The first book signing comes and goes. Becomes a frequent event. Book clubs contact you–and you get to meet gangs of your adoring fans. It feels good. Really good.

Maybe it’s a sign that you don’t really stink as bad as you fear? (see, that angst still hangs around for years and years.)

Libraries contact you for event after event. And suddenly–here you are, having to turn down events you only dreamed of as a novice.

It’s rather strange, and equally wonderful. And so the story continues.

Coming fresh from dispensing advice to my new friend, I’ve jotted down a few thoughts to share. Words of wisdom, I guess you could say, or at least philosophies that seem to work for me. Here they are, in no particular order:

1) Keep writing, independent of which agent or publisher you have in your sights or in hand. Write as many books as you possibly can, and grow your skills as you grow your stable of books.

2) Improve your current proficiency–continually–by befriending a few good critique partners and by reading as much as you possibly can. Great writers will be your best teachers.

3) Don't quit the day job unless you have the luxury of doing so financially. Plan to work indefinitely until you’ve sold over 100,000 copies of your first book. Really. I'm serious. (which means most of us will keep the day jobs forever) Then, wait to see if your second book flops or follows the trend of the first. There are plenty of one hit wonders out there! After two “A” movies have been made (I’m picturing about a half a million for each), then you can consider quitting the day job. That is, if you’re good with money and feel as if you can keep churning out books or a very long time. Remember, if you’re–say fifty years old–you might need to support yourself (and maybe your spouse) for another fifty years. You’d need several million to keep yourself going at a reasonable income level for that long. So don’t quit the day job yet!

4) While you’re waiting for this elusive financial success, and you’re writing book after book, submit your manuscript and queries to all levels of publishers, but only to the top agents in NYC. (my humble opinion) Consider a small high quality press to get started, especially if the big publishers haven’t snapped you up in the first year, or five.

5) Don't define your success as a writer by how many books you sell or how fast your novel(s) get picked up. Or even IF they get picked up. Define your success by the readers you win over, whose lives you may even change as a result of your writing. Cherish their comments, and realize that if you can make one person smile, or brighten their day, or give them an armchair adventure that whisks them away from their troubles – then THAT may be worth it, and all you need to be validated.

6) Although it takes time away from your writing, build a strong, genuine network of writers with whom you can share, grow, learn, gripe, vent, and just share the common angst and jubilation that comes with this long process. Do the same with your readers who fall in love with your book(s) and are willing to help you along the way.

7) Start on the next book before the first is accepted anywhere. Don't look back. Keep going and follow your heart.

8) You must believe it "will" happen. It's just a matter of time. Although my books provide a nice subsidy at this point in my career, I firmly believe that some day my LeGarde Mysteries and Moore Mysteries will sell enough copies through my high quality small press (Twilight Times Books) to catch the attention of a movie maker or giant publisher with deep pockets. And I know, I believe, I see in the future–eventually–that both of my series will some day be commonly found across the globe. Maybe it’ll be when I’m dead and gone, and perhaps my grandkids or great grandkids will benefit. That would be lovely.

Aaron Paul Lazar writes to soothe his soul. The author of LeGarde Mysteries and Moore Mysteries savors the countryside in the Genesee Valley in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his websites at www.legardemysteries.com and www.mooremysteries.com and watch for the fourth book in the LeGarde series, MAZURKA, coming in fall 2008 from Twilight Times Books.

Friday, September 12, 2008

Interview with author Beth Groundwater

By author of the Sam Harper Crime Mystery series, Marta Stephens 2008



MS: Beth, thanks so much for agreeing to stop by MURDER BY 4 and allowing our readers to see a glimpse into your writing life. Let’s start with you. You’re an award winning author. What steps have brought you to where you are today in your writing.

BG: It’s been a long slog since I started writing fiction seriously in 1999, starting with short stories and moving into my first novel-length manuscript. I’ve published eight short stories since then, but it took me seven years to reach the point where I signed my first novel publishing contract. My first novel-length manuscript was my training ground, as I applied what I learned about story structure and characterization from writing conferences and books to multiple rewrites. I finally realized I had to put that manuscript away and start on something new, which became A REAL BASKET CASE. I consider myself lucky that I only had to stash one unsold manuscript under the bed before my second one sold. There are many fiction authors who learned the craft on multiple unsold manuscripts. And that’s something the new writer needs to be prepared to do, to realize when it’s time to put away that first project that you poured so many hours into, acknowledging how much you learned from it, and start something new.

MS: For those who are not familiar with your work, what genre
do you write and who do you hope to reach?

BG: I experimented with a number of genres before hitting upon mystery and realizing it was for me. That first manuscript was a futuristic romantic suspense, many of my short stories are mainstream, and I also wrote a hard science fiction novella. When I wrote A REAL BASKET CASE, I knew I’d found my genre. I’m a puzzle-freak (crossword, Sudoku, jigsaw, you name it) and mysteries are all about creating and solving puzzles.

MS: Your second book in your Claire Hanover gift basket series, will be released in May 2009. What can you tell us about this new book?

BG: The book is titled TO HELL IN A HANDBASKET and takes place a couple of months after the events in A REAL BASKET CASE. Colorado Springs gift basket designer Claire Hanover takes a spring ski vacation in Breckenridge, Colorado, with her family. The vacation goes to hell in a handbasket when the sister of her daughter’s boyfriend is killed on the ski slope. Others think an out-of-control snowboarder slammed into her, but just before the ski patrol arrived, Claire saw another pair of ski tracks that veered into the young woman’s. Claire passes her findings on to an initially skeptical sheriff’s detective. Confusing clues point to alternative scenarios for the young woman’s death—which was definitely no accident—and put Claire’s daughter, Judy, in the path of danger. As the spiral of intrigue winds tighter and other deaths occur, Claire must draw on inner reserves of strength to conquer not only the conspiracy but also the winter elements, and like a mother bear, she must fiercely protect her independent-minded cub from harm.
MS: What can you share about the characters in your next book? Who are they, are they based on anyone in particular, and why do you think they will appeal to your readers?

Three characters from A REAL BASKET CASE make a return appearance in TO HELL IN A HANDBASKET, Claire and her husband Roger and one of my favorite characters, drug boss Leon, who helped Claire solve the mystery in A REAL BASKET CASE and does so again in the second book. And, the reader will meet Claire’s daughter Judy for the first time and experience the friction between Claire and her daughter. Judy is ready to leave the nest and Claire isn’t ready to let her go. Detective Silverstone of the Summit County Sheriff’s Office has a very different personality from Colorado Springs police detective Wilson in the first book, and winds up in a cooperative versus adversarial relationship with Claire.

I don’t base any of my characters on real people, though I may pick and choose and mix up characteristics or behaviors of people I know while developing my characters. By the time that I’ve finished defining my characters with character profiles and have recorded their conversations and actions while they interact in scenes in my head, they’ve become real people to me. Their actions, words, and thoughts are based on who they are versus anything someone in my life would do or say or think. I think what makes my characters appeal to readers is that they aren’t just there to solve the mystery, they wrestle with their own frailties and problems in their lives.

MS: What would you say your greatest challenge has been as a writer?

BG: To not give up in the face of relentless rejection! I have literally hundreds of rejection letters from agents and editors on my short stories and novel-length manuscripts stashed in my files. But, if I hadn’t persisted and kept on submitting, I never would have become published. To keep my spirits up through the process, I networked with other writers who were going through the same thing. It’s important for aspiring authors to realize that rejection letters aren’t personal and that all writers get them during all phases of their careers. They’re something you have to accept and, if you’re given feedback, to learn from.

MS: Perseverance is important. I know your experience will surely help others who are just getting started. Some authors are particularly good with dialogue, description, etc. What is your strongest trait?

BG: I’ve always been good at dialogue, and conversations between characters often naturally flow out of my head. However, my strongest writing trait is what I used to think of as my weakest trait, and that is characterization. Early in my writing career, I received feedback that my characters felt two-dimensional and wooden. So, I embarked on a year-long process to learn everything I could about crafting three-dimensional characters. I took seminars, studied writing books about characterization, examined how authors defined characters in my favorite novels, and tried out different characterization techniques. That year of study was definitely worth it, because now readers of A REAL BASKET CASE tell me that their favorite aspect of my writing is how real the characters feel to them. Characterization still doesn’t come easy to me, but because I know it’s so important, I work very hard at it and am pleased to say that the results are good.

MS: Where do you go from here?

BG: I will probably continue to write books in the Claire Hanover gift basket designer mystery series for Five Star Publishing. However, because of the way they do business, their mystery series authors are on about a two-year cycle, and to keep your name in the public eye, you really need to publish at least a book a year. So, I’ve written the first mystery in a new series starring a single whitewater river ranger in her twenties living in Salida, Colorado and working on the upper Arkansas River. My agent is currently shopping that manuscript to different publishers, and I’m outlining the second book in the series. The character is very different from Claire, so I think alternating between the two series will keep my writing fresh.

MS: It’s been a pleasure, Beth. Please feel free to share anything else you’d like to discuss about you, your writing, and/or books.

BG: Being in a book club myself, I love to meet with book clubs either in person or remotely via speakerphone to discuss my books, so if any of your blog readers are interested, they should let me know via the “Contact Me” form on my website (see below). Also, if they sign up for my email newsletter, they’re automatically entered into a contest for free mystery books.
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About the author:
Beth Groundwater's debut mystery novel, A Real Basket Case, was released by Five Star to good reviews from Booklist, Kirkus Reviews, and other national publications in March, 2007. It was nominated for a 2007 Best First Novel Agatha Award. To Hell in a Handbasket, the second in the Claire Hanover gift basket designer mystery series, will be released in May, 2009. Also, Beth has published eight short stories in various genres, including one in Wild Blue Yonder, Frontier Airlines' in-flight magazine, one which was translated into Farsi, and one which was performed in live theatre.Beth lives with her husband, two grown children and dog in Colorado Springs, where she defends her garden from marauding mule deer and wild rabbits and tries to avoid getting black-and-blue on Colorado’s black and blue ski slopes. She has loved to read since she was a child and savors those monthly meetings with her Book Club, and not just for the gossip and wine. Visit her website at www.bethgroundwater.com and her blog at bethgroundwater.blogspot.com.


About the interviewer:
Marta Stephens writes crime mystery/suspense. SILENCED CRY is available online at familiar shops such as all the Amazons, Barnes & Noble, Borders, Books-a-Million, and Powells. Other locations include, but are not limited to those listed on her website.

SILENCED CRY (2007) Honorable Mention, 2008 New York Book Festival & Top Ten, 2007 Preditors and Editors Reader Poll (mystery)

Look for THE DEVIL CAN WAIT in November 2008.

Wednesday, September 10, 2008

Plot - how do you do it?

We all plot our books differently. The ways and means are as individual as our DNA. They say there are only so many master plots in the world. But your take on any of those, well, that’s the fun stuff.

I have created a short list of questions to get the ball rolling for plotting your book. This is by no means complete, nor is it set in any sort of concrete.

1. Create the theme or story idea, what is this book about?
2. Who is telling the story?
3. Who is the supporting character(s)?
4. Are they mentors, villains, sidekicks?
5. How do they know the main character?
5. Where does the story take place?
6. What is the inciting incident?
7. What is the conflict?
8. How is this resolved?
8. How will it end?

Also, under the conflict idea, you need to know what the character wants. What is their main motivation, and why is it that they cannot have it? These are the building blocks of good conflict. A writing instructor once said, give the character two choices, sucky or suckier, and you will have a book that keeps the reader turning pages.

And you can do the plotting backwards, which is a very clever way some authors in the mystery genre start their planning out. If you already know whodunit, you can certainly figure out why, how, and when and where it happened.

Remember, a plot is just the building plan, the architectural drawing of the story. Plot, the scheme of things, is transformed by persons, places or things. Add in color, dialogue, setting, and suspense, or humor and you have a real book in your hands.

Vary the structure to fit your story’s needs, but remember there is a theme to everything. Keep your mystery mysterious, your romance romantic, and your fantasy otherworldly, or you may create confusion for the reader. They like to know that what is on the cover is within the pages, too. Sheesh. Nothing like picking up a book with a sexy guy on the front to find out he’s not a romantic interest for the heroine, but instead a sheep herder/murderer/Martian, and this is a western historical/fantasy. (kidding)

Finally, if you can tell the difference between the following two sentences, you know plot.

“The dog ate my homework.” Or “The dog ate my homework because he hates me.”

Tuesday, September 9, 2008

Sex: How much to reveal ...


... in the crime/mystery genre.

© Marta Stephens 2008 all rights reserved




Okay, now that I have your attention. My work has been described as crime/mystery, suspense, and hardboiled. My readers expect to see action, but not in the bedroom.

Many questions ran through my mind when I started the series. Never having written in the genre before SILENCED CRY, I wasn’t sure how risky it would be to toss a love interest into the book. What I knew for certain was the character of Sam Harper was going to be 3-D. To me, that meant allowing him to feel a wide range of emotions; everything from fear, anger, and suspicion to love and desire. I didn’t want Harper to be just another cop on the beat or have crime be his only focus.

In real life we have work environments and home; family and friends. They all tug at our time and vie for our attention. When interests collide, there’s friction. Add love to the mix and your world does a flip-flop. Why? Because sexual attraction happens—thank God, but it’s seldom expected, rarely convenient and not always smart.

So just how much romance is acceptable in a crime novel? In my estimation, enough to add to the plot without taking it over. Enough to add conflict, especially if the love interest turns out to be deadly attraction. Enough to keep the pages turning and the plot moving toward a tight ending.

After reading SILENCED CRY a reader wrote to say that one of the things she enjoyed about the book was the way I handled the “sex scenes.” She went on to say that although she thoroughly loved the sexual tension between the thirty-two-year-old homicide detective, Sam Harper and one of the other characters, she was pleased with the lack of graphic sex scenes in the book. So where’s the tension, you ask? In Harper’s head -- his thoughts, his body language, the way he looks at her, what he dwells on. We experience it through his eyes, his fear to commit, and his curiosity about her intensions. The insinuation of an attraction is there, but the details are left to the reader’s imagination.

Old fashioned you say? I don't think so. The truth of the matter is, we’ve been so desensitized by movies and television, we sometimes forget that the best arousal is in the mind. Give the reader a hint of romance, the right mood, and she’ll draw from her own experiences and desires and will probably imagine a far more erotic scene than I could get away with in this series.


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Marta Stephens writes crime mystery/suspense. S ILENCED CRY is available online at familiar shops such as all the Amazons (special price now), Barnes & Noble, Borders, Books-a-Million, and Powells. Other locations include, but are not limited to those listed on her website.

Join the Sam Harper Crime Mystery Series Fan Club

SILENCED CRY (2007)
Honorable Mention, 2008 New York Book Festival
Top Ten, 2007 Preditors and Editors Reader Poll (mystery)

Look for THE DEVIL CAN WAIT November 2008.

When Life Hands You Lemons

What should you do if your novel receives bad reviews?

A) Nothing. Critics are stupid, jealous, and uneducated. What do they know about brilliant writing, anyway?

B) Flame the reviewers on Amazon, and then threaten them with lawsuits if they blog about your reaction.

C) Commit seppuku (ritual suicide). Your career is over.

D) Create a video that celebrates the universal hatred of your novel with family and friends. Post it on YouTube for all the world to share.

Monday, September 8, 2008

Four Tips to Effective Book Marketing


copyright 2008, Nadia Brown

It can be difficult for new authors to create the kind of publicity needed for book sales, though not impossible. The most effective ways to market a book is to follow these simple tips.

1. Promote daily.

There are number of ways to market your book, and whether you are sending a book for review, lining up an interview with your local papers, or submitting articles to magazines, authors should make daily contacts. Author-Promotion (http://www.author-promotion.com/) is a resource directory for authors -- comprised of articles, marketing tips, and resources on book promotion. It is great way to get started. You’ll be surprised at how much you can accomplish if you make a goal to promote each day.


2. Contact small and major publications.

Authors should also contact national newspapers, reviewers, magazines, or other forms of media. Though all forms of marketing have value, the larger your audience or exposure, the easier it is to generate demand for your books. For example: Reader Views - an online book reviewer, publicity and editing service, is a great place for authors to have their books reviewed, but authors should also request book reviews from well-established reviewers such as Publisher Weekly, Boston Globe, Kirkus Reviews, The Denver Post… these are merely samples used to illustrate a point. The same example could also be used when referring to submitting articles, getting interviews, etc.


3. It is essential for authors to promote their web sites.

You must market your web site in order to increase traffic. The best way to promote a web site is by having it ranked among the top of major search engines. When submitting a site for inclusion to search engines, authors may want to try the web optimization feature. Be sure to create meta tags and list the proper keywords that fit your product-related web site. Authors can go to (http://www.submitexpress.com/optimize.html) to learn more about meta tags, keywords, and web optimization. In addition, authors can use Google AdSense (www.google.com/adsense/) or have their sites listed on business directories (www.directoriezsubmission.com/). Other ways to increase web traffic is through various advertising methods such as flyers, business cards, or having your content listed on vendor sites. You can also submit your site to the Open Directory Project (http://dmoz.org/), and promote your site through writing-related forums and groups.


4. Target organizations for book purchases.

The best way to sell large quantities of authors’ books is by having organizations like libraries, schools, universities, churches… buy them. You can find U.S. public libraries listed here: http://sunsite.berkeley.edu/Libweb/Public_main.html, or search the Internet to find other organizations of your interest. Do not send unsolicited books. Query first, by either phone or email. Suggest your book’s title for possible purchase and request the appropriate address and department where you can send a sample review copy of your book along with the descriptive publicity materials, including price and relevant purchasing information. To increase sales, it is best not to contact individual libraries or schools, and instead contact the regional library or county school system of that particular area. By following these marketing tips, you will greatly enhance your ability to effectively market your book.


Nadia Brown is a poet, freelance writer, and author of the award-winning book, UNSCRAMBLED EGGS. Her poetry and articles have appeared in national and international magazines and literary journals. She is also the founder of http://www.author-promotion.com/ . For more information about her, visit her website at http://www.nadiabrown.com/

Sunday, September 7, 2008

Getting Inside the Author's Head


copyright 2008 Aaron Paul Lazar
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Have you ever wondered about the inspiration for your favorite author's books? Or where that unique character came from? Was she real? Was she imagined? Was she based on you? (grin)
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Have you pondered what drove the author to escape through his private parallel universe? What demons is he fleeing? What wounds is he trying to heal?
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Or is it all just madcap fiction, made up from a well of deep stories that keeps on bubbling to the surface of his all too creative mind?
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I've answered these questions and many more lately, through indulging in a number of radio interviews this year. It's been a learning experience, for sure. But it's also one of the sweetest ways to get close to my readers and share intimate thoughts relating to life, losses, and writing. If you'd like to take a listen to a few of the most recent shows, feel free to click on the following links. And when you're done, email me at aaron dot lazar at yahoo dot com with feedback. If you don't already know, I love connecting with readers and consider it one of the best parts of being a writer.
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About the author: Aaron Paul Lazar writes to soothe his soul. Columnist and author of twelve LeGarde Mysteries and Moore Mysteries, Lazar savors the countryside in the Genesee Valley in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys.
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Visit:
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Saturday, September 6, 2008

Pinchushion by Anne Morgellyn


IT’S HERE! 6th September – PINCUSHION by Anne Morgellyn.

MURDER BY 4 welcomes back and congratulates Anne Morgellyn on her new release.

The latest in a series of psychological thrillers that chart the adventures of Louise Moon and her precarious love affair with brilliant but unconventional pathologist and former boss Chas Androssoff. Outrageous artist August Stockyard - attention-seeking heir to a media and property empire - dies in typically theatrical fashion, after making the bequest of adjoining houses to his pregnant girlfriend, Cressida, and to his former comrade-in-arms, Louise Moon.
But was August's demise simple suicide or was it the result of a kinky sex game that went wrong? Had he cleverly planned to shame his distant father and take revenge on his ruthless uncle, the obese and grasping millionaire who now had his eye on Louise?Or was it a game from the grave, pitting Cressida and Louisa in a fight to the death as reluctant and mismatched neighbors?




To celebrate the release of Anne Morgellyn's latest Louise Moon novel, PINCUSHION. BeWrite Books are giving away free eBook copies of DISREMEMBERING EDDIE.

Disremembering Eddie is the first in the Louise Moon series. Download your FREE PDF copy here. (right click 'here' go to Save Link As and save the pdf to your computer).

Or it can also be downloaded from our shop. PINCUSHION will be released TODAY, September 6th 2008. The free download of DISREMEMBERING EDDIE will be available until September 12, 2008.

People can also win a free paperback at Bibliophilia.org.

All BeWrite Books are available from:

BeWrite Books, Amazon, Barnes & Noble, Angus & Robertson and other online booksellers. To order from high street bookshops.

Print ISBN: 978-1-905202-82-9
eBook ISBN: 978-1-905202-83-6
Price: £6.99
Pages: 188

Available from other online shops at:
Amazon UK

Friday, September 5, 2008

NOT Your Grandmother’s Book Promotion

Murder by 4 welcomes Carrie Runnals, Producer/Blogger/Podcaster and host of Words to Mouth.

Carrie produces and hosts an author interview talk show, called Words To Mouth, "Where Readers Meet Authors Beyond the Printed Page...and Win FREE Books." She interviews new and seasoned authors about their lives and the books they write. She offers a Quick & Wordy series of short fast-paced conversations and longer more in-depth author interviews. Her website complements the audio interviews with additional written interviews, book reviews, and contests. Authors provide copies of their books that listeners/readers can win simply by commenting on the website or calling in and leaving a voice mail message at 206-309-7318. a

Carrie merged her freelance writing experience (www.CRwriter.com) and her recording experience from another talk show she co-hosts, called TheDivaCast (www.TheDivaCast.com) ~ "Five fabulous forty-something friends who get together and dish about life and encourage other women to forge friendships." Carrie is passionate about digital media's promotional possibilities, especially for authors. Carrie lives south of Atlanta with her husband and two adolescent daughters and hopes to one day publish and promote a book of her own...but, that would entail actually finishing one.

NOT Your Grandmother's Book Promotion

copyright 2008, Carrie Runnals. All rights reserved.

Nowadays, authors simply can’t afford the “If I write it, readers will come” mentality. Some novice writers still have the misconception they can plop their finished manuscript on a publisher’s desk and sit back and wait to hit the New York Times bestseller list. “No doubt about it. Getting people to buy the books is the greatest challenge,” says Ellen Meister, author of The Smart One. “As hard as it is to write a book, it turns out, that's the easy part.”

As an author interview talk show host, I speak with countless writers and their promoters and it’s evident to me, today, more than ever, novel approaches are necessary to reach and relate to readers.



The trick is getting new book releases in front of as many eyes as possible and these days, those eyes are often staring into a computer screen. Not that hitting the conventional book circuit isn’t worthwhile—making appearances and getting face-time with fans is vital, but as any seasoned author can tell you, book readings and signings do not necessarily equate to book sales.

Certainly, at this very moment incredible literary works sit collecting dust on bookshelves, simply because the potential of 21st century promotional tools go virtually untapped.

It’s doubtful anyone needs to be convinced that a professional website is paramount in complementing any new book release. Where the missing link tends to occur is making that website interactive through ever-sprouting online alternatives such as:

· Blogging and micro-blogging (i.e., Twitter);
· e-Newsletters;
· Forums;
· Podcasts, social radio networks, and vidcasts;
· Social media networks (i.e., Facebook, MySpace, Ning, and Gather);
· Reader/author -specific networks (i.e., GoodReads and BookTour; and
· Social bookmarks (i.e., Stumbleupon, del.icio.us, and Digg)


Well-recognized new media expert, Jason Van Orden shared with me the importance of these tools in creating a community of raving fans. Van Orden suggests providing an inviting website where visitors can share opinions by commenting, subscribe to a regularly released e-newsletter, and connect via email. All of this builds relationship between reader and writer and once a critical mass of loyal followers is achieved, a forum can be provided where fans can relate, not only with the author, but one another. The power of building these types of real-time conversations can mean the difference between mediocre book sales and a blockbuster.

“Trust is the foundation of relationships and relationships are the foundation of the community,” says Van Orden.

If you nurture the reader-author relationship through new media tools, you’ll build a sense of community and your book sales should grow exponentially. Give your fans credit and trust them as much as you want them to trust you. They inherently want you to succeed and it’s simply human nature to share through word-of-mouth. So give your followers something to talk about. Let’s face it, readers have voracious appetites and asking them to wait patiently, sometimes two-years between books, can simply be, well, too much to ask. As with a good book, if you provide fans with a thought-provoking blog post or an interesting/funny podcast or vidcast, they’ll good-heartedly pass it along…and so on and so on, until your popularity and book sales increase.

Forward-thinking authors not only provide podcasts and vidcasts on their own websites, but reach out and interact with independent and bookseller book review blogs, interview blogs, and internet talk shows listed in directories such as iTunes and YouTube. These options shouldn’t be pursued exclusive of conventional newspaper, radio, and television spots which are inarguably important in drawing attention. But think about it, the promotional opportunity of TV and radio spots last exactly as long as they’re on-air, unless these spots are also distributed by downloadable media. The beauty of new media is podcasts, vidcasts, and blog posts live on the computer forever. Viewers can tap into them wherever and whenever they want, share them with others, and aren’t held captive to television and radio schedules.

In my interview with The Friday Night Knitting Club and Comfort Food author Kate Jacobs, she shared an increasingly popular approach to building community where authors call in to book clubs and field questions from readers. An added suggestion is to take this tactic one step further and record the conversation via Skype, then post a downloadable MP3 file on your website that has a perpetual shelf-life and can be shared with visitors indefinitely.

Interacting on widely popular social media networks like Facebook, MySpace, and Ning can complement authors’ efforts and more literary-specific sites like GoodReads and BookTour are priceless in reaching out directly to readers eager to embrace new releases.

That being said, quality and consistent content are key.

Blogger Beware
Janelle Brown, author of All We Ever Wanted Was Everything, confided in our recent interview that blogging just wasn’t “her thing” and she felt it took time away from writing her books. She had heard blogging was something authors should do, so she gave it a try, but her heart wasn’t in it and both she and her readers realized it early on. Like Brown, when you dabble in new media, you’ll discover your own limitations. There are only so many hours in the day and the possibilities of the Internet are limitless, so there’s risk in spreading yourself too thin and getting sucked into that proverbial hamster wheel of doing a million things, but none of them well.

Avoid this pitfall by following new media expert, Chris Brogan’s suggestion to build a specific set of tools that meet your audience’s needs and that you can effectively maintain. Pick and choose a few of the options listed above and become fully engaged in those few options. If you blog, blog consistently and provide quality content. If you promise an e- newsletter, make sure it comes out regularly and has something to say, besides “Buy my book.” And if you join social networks or forums or more ambitiously create one of your own, have something worthwhile to share and do it on a regular basis with authentic intention. Be present. Be connected. Your fans will eat it up and will sincerely desire to snatch up whatever you offer, including your next book.

Opposite-Ends-of-the-Spectrum, but right on track
Two notable authors—J.C. Hutchins (sci-fi thriller), and Debbie Macomber (romance/women’s fiction)—know how reliable and quality digital content spreads virally and organically increases fan base. Both novelists expertly utilize new media to capture and retain loyal readers and both are reaping lucrative results.

Debbie Macomber, her latest release, Twenty Wishes, has been on the scene for over twenty years. One look at this grandma and you’d never guess she’s at the cutting edge of technology—she stays current and connected with her readers through a regular e-newsletter, contests and clubs, and she even provides a place where readers can swap recipes. Plus, she posts vidcasts offering viewers a glimpse into her books’ real-life settings and willingly shares a bit about her home life.

J.C. Hutchins came at the publishing industry from the opposite angle and initially recorded his The 7th Son thriller trilogy as an audio-serialized podcast before ever going to print—trekking well-known podcast-to-print author, Scott Sigler’s parallel publishing path. Through an interactive website, where he enables fans to join in and become content creators, J.C.’s followers have skyrocketed to over 40,000. His innovative approach recently snagged the attention of progressive publisher St. Martin’s Press who plans the print release of The 7th Son “thrilogy” in early 2009.

Above all, both authors know the key to building a loyal fan base is sincerity and, of course, good writing. Beyond that, they’ve both captured audiences countable in the tens of thousands by refusing to get stuck in prehistoric promotional practices—embracing change and implementing the newest technologies to enhance readers’ experience.

“The End” is only the Beginning
Gone are the days when an author types “The End” and closes the book on promotion. Creating community through nurturing relationships via a few new media tools can make all the difference in how well your book is received. Develop a place for fans to gather, to read, to listen, and to communicate with you and “The End” is just the beginning.


-Carrie Runnals

Website: www.WordsToMouth.com
Email: Carrie@WordsToMouth.com

Thursday, September 4, 2008

Mama-isms

Recently my sister and I were talking about Mama-isms and how someone should come up with a whole book of them. (Maybe someone has, we just don't know about it). It got me to thinking about these catch-phrases and how popular(and cliched!) they are.

Here for your entertainment are a short list of some I remember.

"Eat a good breakfast, it helps you start the day."
"Nice girls don't show their bosums."
"What if your eyes stayed crossed?"(when I would cross my eyes and stick out my tongue)
"Look both ways before crossing the street."
"If you stretch your arms over your head while pregnant, the cord will wrap around the baby's neck."
"Put on clean underwear before taking a trip. What if you were in an accident and they had to cut your clothes off? You'd be in dirty drawers!"

oh, and there are a ton more. Come up with your own list and post them here.

Tuesday, September 2, 2008

What would you do...

We've had posts on this blog talking about writing sex and violence, and the possible impact this has on the way people you know view you after they've read your work. So . . . how would you feel if your son (or daughter) read your sex scenes?

What about if your offspring filmed themselves read your naughty bits, and then posted the video on YouTube?

I still haven't decided whether the video is funny or pathetic. Personally, I'm laid-back enough (and so is my son) that I'd be amused - but only if this sort of thing happened seven or eight years in the future (since my son is twelve right now). But I know quite a few people who would be absolutely mortified if this happened to them.

How about you? If you were in this author's shoes, how would you feel?