tag:blogger.com,1999:blog-6001825743960552008.post8642193423654059569..comments2024-03-27T18:06:04.484-04:00Comments on Murder by 4: Developing a Marketing PlanMarta Stephenshttp://www.blogger.com/profile/14126647102399666578noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6001825743960552008.post-23933737435537028662010-03-08T14:07:39.351-05:002010-03-08T14:07:39.351-05:00I would really like to see what a marketing plan l...I would really like to see what a marketing plan looks like on paper (one that you would send to an agent).Jennifer Peurifoyhttps://www.blogger.com/profile/15656761766487636463noreply@blogger.comtag:blogger.com,1999:blog-6001825743960552008.post-66267852109344740192010-03-07T21:50:13.635-05:002010-03-07T21:50:13.635-05:00A very good set of reminders, Kim. As writers deve...A very good set of reminders, Kim. As writers develop a marketing plan, a checklist and timeline serve to keep them on point and on schedule.<br />It also would be good to speculate what sorts of readers might wish to read the book<br />beyond those in the genre-niche(mystery,romance,horror, etc.) who are to be immediately targeted. If the book deals with specific topics that have currency in the broader, non-literary world (rock music, dog-breeding, antiques, adoption of children, sailing, skiing, gardening, geology, theatre, quilting, etc.) the marketing plan might well reach out to potential readers who find such topics important and meaningful. Promotion can take place in those venues where they spend their time: organizations, magazines, newsletters, and conventions. A good marketing plan would include exploration of these tangential and specialized groups. Promotional efforts targeting them should be carefully customized in their appeal.<br /><br />Bob SutherlandVergilhttps://www.blogger.com/profile/13045687055267007493noreply@blogger.comtag:blogger.com,1999:blog-6001825743960552008.post-54728003243925704852010-03-05T11:10:19.435-05:002010-03-05T11:10:19.435-05:00ahhh yes. book marks!!ahhh yes. book marks!!Kim Smithhttps://www.blogger.com/profile/13933746166088034102noreply@blogger.comtag:blogger.com,1999:blog-6001825743960552008.post-20990659707440013102010-03-04T19:39:57.289-05:002010-03-04T19:39:57.289-05:00Absolutely on all of this! And don't forget th...Absolutely on all of this! And don't forget those wonderful bookmarks. :)Marta Stephenshttps://www.blogger.com/profile/14126647102399666578noreply@blogger.comtag:blogger.com,1999:blog-6001825743960552008.post-41704760491653321602010-03-04T16:19:24.953-05:002010-03-04T16:19:24.953-05:00This is great, Kim. I'm getting ready to promo...This is great, Kim. I'm getting ready to promote my second book and this list is going to help. I have a favour. Next time can you talk about hooks. How to decide and market the hook. I'm going braindead trying to figure that out. Thank You!Joylene Nowell Butlerhttps://www.blogger.com/profile/04497637513532136615noreply@blogger.comtag:blogger.com,1999:blog-6001825743960552008.post-64050061197457230352010-03-04T15:16:27.533-05:002010-03-04T15:16:27.533-05:00Although I wish I did much more for promotion, I&#...Although I wish I did much more for promotion, I've always had a marketing plan attached to each book I sub to my publisher. She just asked all of her authors to produce new and updated plans for the books already in the stable and for future releases. I'm going to work on that next. If anyone needs a copy of "one" style of marketing plan, I'll send you a copy when it's done! GREAT topic, Kim! You are a magician at this!Aaron Paul Lazarhttps://www.blogger.com/profile/06117814221437165664noreply@blogger.comtag:blogger.com,1999:blog-6001825743960552008.post-2471351932220660252010-03-04T15:05:11.499-05:002010-03-04T15:05:11.499-05:00This is where SW runs off in a corner and cries......This is where SW runs off in a corner and cries... LOL.<br /><br />Marketing! AAAH! It's a four-letter word!<br /><br />But this is a great sample of what you need. And you've reminded me that I really need an elevator pitch, because I'm going to NYC in a month or so, and at least 50 people are going to ask me the dreaded question...<br /><br />"So, what's your book about?"<br /><br />And I'd rather not stutter and mumble something about genies and thieves and yeah it's great, honest. *G*s.w. vaughnhttps://www.blogger.com/profile/09102544611773720262noreply@blogger.com